This journey starts from the place we are born and where we belong.
In our motherland, we have a special connection with the things we wear, we eat and the way we do things. It is a cultural heritage we inherited from centuries of practicing with scientific reasons our ancestors discovered from time to time.
The Kantha work originated from our country and has a beautiful history where the fabric is stitched down together all over to make a thicker fabric or sometimes stitched together to make a new fabric layer from the old one to give the fabric a second life!
It takes dedication and love to stitch down a whole fabric together like in the old days when a mother made a thick kantha quilt for her children to save them from harsh winters.
It gives the fabric beauty, a texture to admire and a piece of art!
The saree is a significant and iconic part of Indian culture. a daughter receives her first saree from her mother wrapped with the love, and care in which she feels loved, confident and protected.
India is a place of diversity in culture! form food to language, dresses to religions.
here saree is worn in every part of India, so it carries all the types of prints colours and designs from the region it comes from in India. the sarees are collected from all around the country, screened and sorted.
after sorting we collect these sarees to make beautiful clothes. As the sarees come from various places, these pre-loved fabrics become ONE-OF-A-KIND clothing.
The process
The whole part is a process of connecting and passing the emotions from different communities!
From collecting sarees from house-to-house people, in exchange, they give metal crockeries or a proper wage, so it is both ways a fair trade.
After collecting these sarees, and kantha sheets (also made from old or new cotton sheets) they go under screening and sorting where the sarees are sorted according to fabrics. And kantha sheets are sorted according to stitch work or thickness.
From different parts of the country, these sarees travel a journey to us where we collect and handpick each saree according to our needs from patterns to colour combinations and these sarees us to make handmade clothes from various designs to various sizes.
Each silk garment and kantha sheet has its journey from collection to becoming ONE-OF-A-KIND clothing all done by the people at various stages making it a beautiful piece of art with a story behind it.
SUSTAINABLE PRACTICE
Mother Earth has been changing rapidly in past decades in terms of environment, natural resources, and human and wildlife populations. And most of the impact is coming from us!
From our consumption styles, daily needs and our habits in our day-to-day life. The clothing waste we produce and the resources we use to make new one plays a significant role in affecting our planet.
Around 5.2 thousand tonnes of textiles waste are produced every day which leads to 1.92 Million textile waste annually.
Our initiative for making pre-loved clothes has a good impact on degrading Mother Earth's environment by reducing textile waste generation and resource consumption to produce new cloth. In future, it will become more significant towards making Mother Earth a more sustainable and beautiful place!
Our process includes:
- Making and collecting Kantha stitch fabric
- Collection and sorting of pre-loved silk sarees
- The place where we collect and store all the fabric and process is run by a 60KV solar power plant, as we live in the desert side of the country, we utilize the best of the sun’s energy.
- In processing we use minimal of the new organic fabric for stitching, restoring the handmade work or embroidery all done by hand.
- Handmade art is done on fabric by our artisans.
- Our work includes simple steps where no chemicals and almost null natural resources and all work is handmade by village artisans which makes us non-polluting and environment friendly.
We make clothes from pre-loved fabric, which is meant to go to waste. and we fulfil the clothing demand of the people at the same time without using much of the resources, Our every process helps contribute towards a better today and tomorrow.
Social Impact
We are situated in the countryside area where the people still lack the basic amenities like clean water,
nutritious food, good homes and proper empowerment and the reason behind it is lack of education and employment. Especially the women, as we had a conservative culture towards women in the past.
Lots of great artisans are
nowadays facing unemployment or fair wages because of the vanishing handmade culture in our country and machine-driven manufacturing.
The lady who established the
company had a chance to go to the city, but she chose to stay and work in the village side to empower the people and make it a developed place.
Most of the people made their way towards the city where they stayed far away from families and utilized the earnings in the expensive city life or stayed at home doing nothing.
She chose the women here because they were dependent and bound by cultural barriers due to a lack of awareness and financial dependency.
She started the journey from her home with 2 ladies and now we are a team of 40 women in-house and 500 women working from their home!
All the people who work here get fair wages along with clean water, clean and hygienic working space, proper management and breaks, health insurance and direct account transfer of salary for a transparent work environment.
Apart from empowering women we also have men working along with women to reduce the cultural difference between men and women.
More children are going to school because we are paying fair wages to people and encouraging them to make children go to school.